Privacy Policy

Privacy Policy

Last updated: 19 October 2026

Marie & Fiona Dublin operates this store and website, including all related information, content, features, tools, products and services, to provide you, the customer, with a personalised shopping experience (the "Services"). Marie & Fiona Dublin is powered by Shopify, which enables us to provide these Services to you.

This Privacy Policy describes how we collect, use and disclose your personal information when you visit, use or make a purchase or other transaction through our Services, or otherwise communicate with us.

If there is a conflict between our Terms and Conditions and this Privacy Policy, this Privacy Policy will apply regarding the collection, processing and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing or using our Services, you acknowledge that you have read this Privacy Policy and understand how your information is collected, used and disclosed.

Personal Information We Collect or Process

When we use the term "personal information", we mean information that identifies you or can reasonably be linked to you or another individual.

Personal information does not include information that has been collected anonymously or has been sufficiently anonymised so that it cannot reasonably identify you.

Depending on how you interact with our Services, where you live and what is permitted or required by applicable law, we may collect or process the following categories of personal information:

  • Contact Details: Your name, address, billing address, delivery address, telephone number and email address.

  • Financial Information: Payment card details, payment account information, transaction details, payment methods, payment confirmations and other payment-related information.

  • Account Information: Your username, password, security questions, preferences and account settings.

  • Transaction Information: Products you view, add to your basket, save to your wishlist, purchase, return, exchange or cancel, as well as your previous transactions.

  • Communications: Information you provide when contacting us, including customer service enquiries.

  • Device Information: Details about your device, browser, network connection, IP address and other unique identifiers.

  • Usage Information: Information about how and when you interact with or navigate our website and Services.

Sources of Personal Information

We may collect personal information from the following sources:

  • Directly from you: When you create an account, visit or use our Services, communicate with us or otherwise provide personal information.

  • Automatically through our Services: Including information collected from your device, cookies and similar technologies when you use our website.

  • From our service providers: Including companies that provide technology, payment processing, delivery and other services on our behalf.

  • From our partners and other third parties: Where permitted by applicable law.

How We Use Your Personal Information

Depending on how you interact with us and which Services you use, we may process your personal information for the following purposes.

Providing, Personalising and Improving Our Services

We use your personal information to provide our Services, including processing payments, fulfilling orders, managing your account, remembering your preferences and arranging deliveries.

We may also use this information to process returns and exchanges, enable product reviews and recommend products based on your interests or previous purchases.

Marketing and Advertising

We may use your personal information for marketing and promotional purposes, including sending marketing messages by email, SMS or post where permitted by law.

We may also display advertisements for our products on our website or other platforms based on your previous purchases, browsing activity or interactions with our Services.

Where consent is legally required, we will obtain it before sending marketing communications or using non-essential tracking technologies.

Security and Fraud Prevention

We use personal information to verify accounts, maintain secure transactions, detect potential fraud and investigate illegal, unsafe or malicious activities.

If you create an account, you are responsible for keeping your login details secure. We recommend that you do not share your username, password or other account credentials with anyone.

Communicating With You

We use your personal information to respond to enquiries, provide customer support, resolve issues and maintain our business relationship with you.

Legal Obligations

We may process your personal information to comply with applicable laws, respond to lawful requests from authorities, investigate disputes, enforce our Terms and Conditions or protect our legal rights.

How We Disclose Personal Information

In certain circumstances, we may share your personal information with third parties for legitimate purposes consistent with this Privacy Policy.

These circumstances may include:

  • Sharing information with Shopify and service providers that assist with website hosting, IT management, payment processing, data analytics, customer support, cloud storage, order fulfilment and delivery.

  • Sharing information with business and marketing partners to provide advertising and promotional services, where permitted by law.

  • Sharing information with third parties when you request, authorise or consent to the disclosure, including for deliveries or social media integrations.

  • Sharing information with affiliated companies or businesses within our corporate group, where applicable.

  • Disclosing information in connection with business transactions, legal obligations, court orders or the protection of our rights and the rights of others.

Our business and marketing partners may process your information in accordance with their own privacy policies.

Depending on where you live, you may have the right to object to certain forms of personalised advertising and data sharing.

Our Relationship With Shopify

Our Services are hosted by Shopify, which collects and processes personal information relating to your access to and use of our website.

Information submitted through our Services may be transmitted to Shopify and third parties located in countries other than your country of residence.

We also use certain Shopify features that help us protect, operate and improve our business.

These features may use information collected from your interactions with our store, other merchants and Shopify.

In certain circumstances, Shopify is responsible for processing personal information and responding to requests concerning its own processing activities.

For more information about Shopify's privacy practices and your rights, please visit:

https://www.shopify.com/legal/privacy

You can also access Shopify's privacy portal at:

https://privacy.shopify.com/

Third-Party Websites and Links

Our Services may contain links to websites or online platforms operated by third parties.

If you follow links to websites that are not operated or controlled by Marie & Fiona Dublin, we recommend reviewing their privacy policies, security practices and terms.

We are not responsible for the privacy practices, security or accuracy of information provided by third-party websites.

Information shared publicly or semi-publicly, including on social media platforms, may be accessible to other users and third parties.

Including a third-party link on our website does not necessarily mean that we endorse its content, owners or operators.

Children's Data

Our Services are not intended for use by children.

We do not knowingly collect personal information from children where doing so would be prohibited by applicable law.

If you are a parent or guardian and believe that your child has provided personal information to us, you may request its removal through our customer support channels.

We do not knowingly sell or share the personal information of children under 16 for targeted advertising purposes.

Security and Retention of Your Information

We take reasonable technical and organisational measures to protect your personal information.

However, no security measure is completely secure, and we cannot guarantee absolute protection against unauthorised access, loss or misuse.

We recommend avoiding insecure communication channels when sharing sensitive or confidential information.

The length of time we retain personal information depends on several factors, including:

  • Whether the information is needed to maintain your account.

  • Whether it is required to provide our Services or fulfil orders.

  • Legal, tax or regulatory obligations.

  • The need to resolve disputes.

  • The enforcement of agreements and policies.

We retain personal information only for as long as necessary for the relevant purposes, subject to applicable legal requirements.

Your Rights and Choices

Depending on your location and applicable law, you may have some or all of the following rights regarding your personal information.

Right of Access

You may request access to the personal information we hold about you.

Right to Erasure

You may request the deletion of your personal information, subject to applicable legal exceptions.

Right to Rectification

You may request that inaccurate or incomplete personal information be corrected.

Right to Data Portability

In certain circumstances, you may request a copy of your personal information in a structured, commonly used and machine-readable format or request its transfer to another organisation.

Managing Communication Preferences

You may unsubscribe from promotional emails at any time using the unsubscribe link included in our messages.

Even after unsubscribing, you may still receive non-promotional communications relating to your account, orders or transactions.

Right to Object or Restrict Processing

If you are located in Ireland, the European Economic Area or another jurisdiction providing similar rights, you may request that we stop or restrict certain processing activities, subject to applicable legal conditions.

Withdrawal of Consent

Where we rely on consent to process your personal information, you may withdraw that consent at any time.

Withdrawing consent does not affect the lawfulness of processing carried out before your consent was withdrawn.

We will not discriminate against customers for exercising their privacy rights.

We may need to verify your identity before processing certain requests, as permitted or required by law.

You may also appoint an authorised representative to submit requests on your behalf, subject to appropriate verification.

We will respond to requests within the timeframes required by applicable law.

Complaints

If you have concerns about how Marie & Fiona Dublin collects, uses or processes your personal information, you may raise a complaint through our customer support channels.

We will review your complaint and respond in accordance with applicable data protection requirements.

If you are not satisfied with our response, you may have the right to lodge a complaint with the relevant data protection authority.

In Ireland, the supervisory authority is the Data Protection Commission (DPC).

Website: https://www.dataprotection.ie/

International Data Transfers

Your personal information may be transferred, stored or processed outside the country in which you live.

Where personal information is transferred outside the European Economic Area or the United Kingdom, we will use appropriate safeguards as required by applicable data protection law.

These safeguards may include the European Commission's Standard Contractual Clauses, applicable UK transfer mechanisms or transfers to countries recognised as providing an adequate level of data protection.

We take reasonable steps to ensure that international transfers comply with applicable privacy and data protection requirements.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, Services, legal obligations or regulatory requirements.

When changes are made, we will publish the updated Privacy Policy on our website and revise the "Last updated" date.

Where required by applicable law, we will provide additional notice of significant changes.